It starts before the iron comes out

Wrinkle-free results begin at the drying stage. Overfilling the dryer, letting clothes sit damp too long, or skipping a quick shake-out before folding all lock creases in before you've even picked up the iron.

• Don't overload the washer or dryer — items need room to move.
• Remove clothes promptly once drying finishes.
• Shake out and hang items as soon as they're dry.

Ironing technique matters

• Match the heat setting to the fabric — check the label first.
• Iron collars and cuffs from the edges inward.
• Use a light mist of water on stubborn creases in cotton and linen.

Or skip the guesswork entirely

Between fabric types, heat settings, and technique, a perfect press takes practice. Our ironing and pressing service handles it for you — every shirt, trouser, and suit finished to a crisp, ready-to-wear standard.